酒勿初心
[jiŭ wù chū xīn]
In pinyin (the romanization system for Mandarin), 'jiu' is pronounced like 'do', while 'chu' sounds very much like English 'true'; thus this name is likely a homophone pun for 'Do Not Change Your First/Original Intention', which encourages adhering to one's original dreams, aspirations or moral commitments