不忘初心不忘初衷
[bù wàng chū xīn bù wàng chū zhōng]
This slogan means staying true to one’s original aspirations and initial purpose. '初心' refers to the初心 (initial aspiration), while '初衷' also points at the primary intention; it emphasizes persistence in facing various life changes, never forgetting the initial heart and dream when setting out on the path of endeavor.